About Us

Meet Our Owner, Alan Oskouian

Alan Oskouian is one of the most accomplished and well respected Jewelers in Orange County for nearly three decades. His love for the art of jewelry design and manufacturing meets & exceeds all certifications in the industry. He is an importer of some of the best Diamonds in the market place coupled with special custom design of fine Jewelry which makes him a rare source for all your needs. All the diamonds are certified by GIA or EGL USA.

His sensitivity to direct sourcing for all merchandise makes his product line much more desirable.

He strongly believes in building a long term relationship with his clients where he is strongly recommended by all.

Our beautiful showroom is located in the city of Irvine in the Park Place Shopping Center.  With a large selection of Diamonds, Engagement rings, Wedding bands, Bracelets, Pendants, Earrings, Colored stones and Men’s Jewelry.

We carry exquisite Italian designs and proudly represent renowned designers such as Recarlo , among many other popular designers. If you don’t find the perfect ring in our collection, please let us know, bring a picture or a sketch and we can handcraft the ring of your dreams.

“Jewels by Alan” is located in Park Place in Irvine


“Absolutely love this place!”

Nasrine & Alan are absolutely a pleasure to work with, as well as kind and professional. My fiancé proposed to me with an incredible ring and he says they helped him throughout the entire process. I have gone back multiple times to order our wedding bands and they are always so friendly and happy to help.

Nicole H. | Mission Viejo

“Alan and Nasrin are the best!”

I was introduced to them casually when I went in with my hair dresser. I immediately felt like I could trust them. Months later I went in with my husband to see if they could custom build a ring for our Silver anniversary that I had seen elsewhere. From the picture to the perfect ring I have on my finger, is the work of art that I treasure.

Anita A. | Newport Beach